Customer data in third-party tools
An employee pastes customer information into an AI tool to summarize it. That data leaves your control, and your company is still responsible for it.
Artificial intelligence · Bogotá
AI legal counsel for businesses in Colombia, without the legal risk
Your team already uses AI to create content, serve customers, analyze data or automate work. We help you do it on solid legal ground in Colombia, protecting your data, your intellectual property and your liability as a company.
- Legal risk assessment of your AI use
- Internal AI use policies for your team
- Personal data protection and copyright
Reply in under 3 business hours. Online anywhere or in person in Bogotá by appointment.
The problem
Using AI without legal backing is a risk most companies miss
AI-specific regulation in Colombia is still taking shape, but that does not mean there are no rules. Data protection, IP, consumer and corporate liability laws already apply to what you do with AI.
Content you may not own
You publish AI-generated text, images or designs without knowing if you can protect them or if they infringe someone else’s rights.
Automated decisions with no oversight
If AI screens candidates or approves customers and gets it wrong or discriminates, your company is liable, not the algorithm.
Confidential information exposed
Strategy, code or internal documents end up in tools whose terms of use nobody read.
What is included
Legal advice for companies that use AI
We support you from the decision to adopt AI through everyday use, with documents your team can actually apply.
AI adoption with legal backing
We assess the risks before you adopt a tool or launch an AI project.
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Internal AI use policy
Which tools are allowed, what information is never shared and who is accountable.
Data protection
Compliance with Colombian Law 1581 of 2012 when your AI processes personal data.
Copyright and AI content
What you can protect and what risks you take when publishing AI-generated content.
AI vendor contracts
Use of your data, confidentiality, ownership of outputs and liability.
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Automation and digital transformation
Legal support to automate processes and launch technology-based products.
How we work
How we support your company
01Initial call
You tell us how your company uses AI today and what you want to achieve.
02Risk assessment
We identify legal risks in data, intellectual property, contracts and liability.
03Action plan
You get prioritized recommendations and the documents you need: policies, contracts or adjustments.
04Ongoing support
We advise you during rollout and on new tools or projects as they come up.
Personalized legal advice, not software. We reply in under 3 business hours.
AI governance
Clear rules for how your team uses AI
In many companies AI is used every day, but nobody decided how. Each person picks their own tools and decides what to share. We draft your internal AI use policy based on how your team actually works, not from a template.
What the policy covers
- Approved and prohibited tools
- Information that is never shared with AI systems
- Mandatory human review of outputs
- Rules for AI-generated content
- Owners, controls and team training
- What to do if an incident happens
Personal data and AI
If your AI handles personal data, Law 1581 applies
Names, emails, purchase history or chat logs: if they identify a person, you must comply with Law 1581 of 2012, Colombia’s data protection law. The SIC, the data protection authority, has issued guidance on personal data in AI systems and can sanction violations.
Is your company compliant?
- You know what personal data your AI tools process
- Your privacy policy covers those uses
- You have consent from data subjects for that purpose
- Your AI vendors do not use your data for other purposes
- You can handle requests to access, correct or delete data
Clients
Client experiences
“I am the CEO of Pharol in Chile and Colombia, a company that sells health products. We were very pleased to have Alejandro Quintana as our lawyer to register our trademarks with the SIC and to launch this project in Colombia.”
Felipe Fleiderman
Pharol“Soft Group provides marketing services across Latin America. Alejandro Quintana’s support was essential for us to register our trademark in Colombia.”
Aldo Pareto
Soft Group Colombia“Dk Diskon is the brand behind our technology products. Today we are happy to have our trademark registered thanks to Alejandro’s advice.”
Cristian Castiblanco
Dk Diskon
The statements in this section were made by their authors and are published with their permission. They reflect personal, individual experiences and are not a promise or guarantee of results in other matters. Each case depends on its own facts, evidence, authorities, third parties and applicable law. Results obtained in past matters do not guarantee future results. Translated from the original Spanish.
Your lawyer
Alejandro Quintana Vega
Lawyer from Universidad del Rosario with 13+ years advising growing companies, digital businesses and startups. He handles every case personally.
- Specialist in Commercial Law, Pontificia Universidad Javeriana
- Master’s in Intellectual Property, Industrial Law and New Technologies, Universidad Autónoma de Madrid
- Master’s in Artificial Intelligence, Universidad Autónoma de Madrid
- Lecturer at universities in Colombia, Mexico and Poland
FAQ
What clients usually ask us
Do you sell an AI tool?
No. We are lawyers. We advise companies that use or plan to use AI so they can do it on solid legal ground.
Is there an AI law in Colombia?
AI-specific regulation is still in progress, but data protection, IP, consumer and liability rules already apply to AI. It pays to get ready now.
Does my company need an AI use policy?
If your employees use AI tools at work, yes. A clear policy lowers the risk of leaking information, breaching data rules or publishing content with legal issues.
Can I protect content I create with AI?
It depends on the human input. Colombian copyright protects works created by people. If there was meaningful human creative input, that part can be protected.
Does the EU AI Act affect my company?
It may if you offer AI products or services in the European Union. We review it based on your operations.
Who is liable if an AI makes a mistake with a customer?
Generally, the company that uses it. That is why controls, human review and solid vendor contracts matter.
Can you work with us from abroad?
Yes. Advice is remote across Colombia and abroad, and we work with you in English.
How much does it cost?
It depends on the scope: a one-time assessment, an AI use policy or ongoing support. We send you a quote after the initial call.
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