A company registration is not enough
Registering your company protects its legal name, not the brand you sell under. Only the SIC grants trademark rights.
Intellectual property · Bogotá
Trademark registration in Colombia, start to finish
We register your trademark with the Superintendence of Industry and Commerce (SIC), Colombia’s trademark office, through a fully online process with fixed fees. Before filing, we check that your mark can be registered.
- Clearance search and registrability study
- Legal representation before the SIC throughout the process
- Trademark monitoring for 10 years
Reply in under 3 business hours. Online anywhere or in person in Bogotá by appointment.
Why register
If your trademark is not registered, it is not legally yours
Using a name for years does not give you rights over it. In Colombia, a trademark belongs to whoever registers it first with the SIC.
It is an asset with value
A registered trademark can be licensed, assigned, franchised and shown to investors. Without registration there is nothing to negotiate.
10 years, renewable
You get the exclusive right to use it nationwide and to stop others from using an identical or similar mark.
What is included
Everything your trademark needs to be protected
Clearance search
Phonetic, visual and conceptual similarity against registered marks in your classes.
Registrability strategy
What to protect (name, logo or both) and in which classes, to cover your real business.
Filing and representation
We prepare the application, confirm the exact official fee and answer office actions.
10 years of monitoring
We alert you if someone tries to register a mark similar to yours.
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Trade name and slogan
We also protect your trade name, slogan and other distinctive signs.
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International registration
Madrid Protocol, United States and European Union, with local counsel.
The process
How we register your trademark, step by step
01Clearance search
We check for identical or similar marks that could block your application.
02Strategy
We define what to protect and in which classes of goods or services.
03Filing with the SIC
We file on your behalf with the official fee that applies to you.
04Publication and examination
We watch the opposition period and answer any SIC requirements.
05Registration
You receive the decision granting your trademark for 10 renewable years.
Approximate timeline: 1 year if there are no oppositions or office actions.
Clearance search
The free SIC database search is not enough
The public SIC database only shows exact matches. The SIC, however, rejects applications for phonetic, visual or conceptual similarity. That is why we run a professional search and give you a clear opinion before you pay the filing fee.
Professional search
- Phonetic, visual and conceptual search
- Review of related classes and goods
- Viability opinion with risk level
- A lawyer explains and advises you
Clients
Client experiences
“I am the CEO of Pharol in Chile and Colombia, a company that sells health products. We were very pleased to have Alejandro Quintana as our lawyer to register our trademarks with the SIC and to launch this project in Colombia.”
Felipe Fleiderman
Pharol“I am the manager of AquaShield Colombia, a car detailing company. Having Alejandro Quintana by our side to register our trademark in Colombia was a great experience.”
Julián Velásquez
AquaShield“Dk Diskon is the brand behind our technology products. Today we are happy to have our trademark registered thanks to Alejandro’s advice.”
Cristian Castiblanco
Dk Diskon“Today the Déntica brand is a benchmark of quality among our patients in the dental field. Alejandro Quintana’s support was very important for us to achieve this.”
Norby
Déntica
The statements in this section were made by their authors and are published with their permission. They reflect personal, individual experiences and are not a promise or guarantee of results in other matters. Each case depends on its own facts, evidence, authorities, third parties and applicable law. Results obtained in past matters do not guarantee future results. Translated from the original Spanish.
Your lawyer
Alejandro Quintana Vega
Lawyer from Universidad del Rosario with 13+ years advising growing companies, digital businesses and startups. He handles every case personally.
- Specialist in Commercial Law, Pontificia Universidad Javeriana
- Master’s in Intellectual Property, Industrial Law and New Technologies, Universidad Autónoma de Madrid
- Master’s in Artificial Intelligence, Universidad Autónoma de Madrid
- Lecturer at universities in Colombia, Mexico and Poland
FAQ
What clients usually ask us
How long does registration take?
About 1 year if there are no oppositions or SIC office actions. We keep you updated at every step.
How much does it cost?
We work with fixed fees: after reviewing your case we send you a quote before we start. The SIC official fee is paid separately and depends on the size of your company.
How long does protection last?
10 years from registration, renewable indefinitely.
Should I register the name, the logo or both?
It depends on how you use your brand. In many cases one application protects both; we advise you before filing.
Can I do everything from abroad?
Yes. The whole process is online and we work with you in English.
What if the SIC rejects the application?
Depending on the case, the decision can be appealed. We review the grounds and file the appeal if there are arguments.
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